In this course, you will :
- Learn about intellectual property and its significance for creative professionals.
- explains what to expect from the course and how each step along the way serves as a building block for auditing and leveraging your intellectual property.
- Learn about the various types of intellectual property, including copyright, trademarks, design rights, and patents. Then, apply what you've learned to a case study to contextualise it.
- Understand the distinction between intellectual property and intellectual assets.
- Based on the concepts covered in the previous unit, learn how to identify the property and assets you already own. Then, create a map of your property and assets, which Erica will teach you how to audit and value.
- Learn how to create a strategy for managing and leveraging assets and property on your own or when hiring employees.
- Learn what factors you should consider when using other people's intellectual property in your own work.
- It also discusses what to be aware of when using social media or working digitally.
- Finish the course by looking at other aspects of intellectual property, such as licencing. Discover what a creative commons licence is and how it can help you when working with a large volume of work.
1. What Is Intellectual Property and Why Does It Matter?
- Meeting Our Case Study
- Types of IP: Design Rights and Patents
- Types of IP: Copyright and Trademark
- IP in the Creative Industries and Why It Matters
2. How to Identify Your Intellectual Property
- How to Audit Your Existing Intellectual Assets
- How to Identify Value in Your IP and Your Assets 2
- How to Identify Value in Your IP and Your Assets 1
- How to Audit Your Existing IP
- How to Look For Your IP and How to Audit Your Intellectual Assets
3. Devising a Strategy for Owning and Managing Your IP
- IP in Social Media and the Digital World
- Using Other People’s IP in Your Projects
- IP Considerations With Your Team and With Freelancers
- How to Manage Your IP on a Regular Basis
4. Other Aspects to IP
- Creative Commons
- Understanding What a License Is and When to Use It