Intellectual Property for Creative Entrepreneurs

Description

In this course, you will :

• Learn about intellectual property and its significance for creative professionals.
• explains what to expect from the course and how each step along the way serves as a building block for auditing and leveraging your intellectual property.
• Learn about the various types of intellectual property, including copyright, trademarks, design rights, and patents. Then, apply what you've learned to a case study to contextualise it.
• Understand the distinction between intellectual property and intellectual assets.
• Based on the concepts covered in the previous unit, learn how to identify the property and assets you already own. Then, create a map of your property and assets, which Erica will teach you how to audit and value.
• Learn how to create a strategy for managing and leveraging assets and property on your own or when hiring employees.
• Learn what factors you should consider when using other people's intellectual property in your own work.
• It also discusses what to be aware of when using social media or working digitally.
• Finish the course by looking at other aspects of intellectual property, such as licencing. Discover what a creative commons licence is and how it can help you when working with a large volume of work.

Syllabus :

1. What Is Intellectual Property and Why Does It Matter?

• Meeting Our Case Study
• Types of IP: Design Rights and Patents
• Types of IP: Copyright and Trademark
• IP in the Creative Industries and Why It Matters

2. How to Identify Your Intellectual Property

• How to Audit Your Existing Intellectual Assets
• How to Identify Value in Your IP and Your Assets 2
• How to Identify Value in Your IP and Your Assets 1
• How to Audit Your Existing IP
• How to Look For Your IP and How to Audit Your Intellectual Assets

3. Devising a Strategy for Owning and Managing Your IP

• IP in Social Media and the Digital World
• Using Other People’s IP in Your Projects
• IP Considerations With Your Team and With Freelancers
• How to Manage Your IP on a Regular Basis

4. Other Aspects to IP

• Creative Commons
• Understanding What a License Is and When to Use It

Show more