Share Description
In this course, you will :
- covers how to identify and overcome integration barriers; how to conduct a SWOT analysis to differentiate yourself from competitors; how to use brand storytelling to integrate your marketing strategy; and how to leverage customer insights to integrate across paid-owned-earned touch points, as well as measure and optimise.
- shares examples and tools for developing an integrated marketing communication strategy that will assist you in engaging customers, building your brand, and improving internal team collaboration.
Syllabus :
1. Identify and Overcome Barriers
- Identify marketing integration challenges
- Overcome marketing integration barriers
2. Know Your Competition
- Define and differentiate your competitive set
- Transform SWOT into opportunity analysis
3. Align Your Strategy and Brand
- Integration starts with your brand
- Engaging customers with integrated brand storytelling
- Brand storytelling in action
4. Leverage Customer Insights
- Omnichannel vs. integrated marketing
- Helping your brand connect with customers
5. Measure and Optimize
- Measure with integrated KPIs
- Optimize with a performance dashboard
