In this course, you will :
- How to Create Google Ads Goals
- How to Set Goals
- How to negotiate objectives with prospective clients.
- How to structure and prioritise goals.
1. The right Concept of Goals & Targ
- Expectations vs. Reality
- Won't I lose money?
2. Setting Targets & Goals for Google Ads
- Pyramid of Goals
- The Big Picture
- Types of Goals & Variables
- What is a Good Goal? Context & Specifics.
- Data collection. Scaling and Cyclicity.