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In this course, you will :
- Convert an online marketing vision into a cohesive digital marketing strategy.
- Create a Google Search strategy that is integrated into the overall marketing strategy of the company.
- Using Google Search, create a strategy for increasing leads, sales, or web traffic.
- Create a strategy for reaching out to new and existing customers using Google Search Audiences.
- Ensure that your search marketing strategy is in sync with your digital marketing budget.
Syllabus :
- Grow Your Business with Google Ads
- Explore the Value of Google Search
- Understand the Google Ads Auction
- Deliver the Right Message with Text Ads
- Make Ads Relevant with Search Ad Extensions
- Increase Efficiency with Automated Bidding
- Reach Valued Customers with Search Audiences
- Boost Performance with Optimization Score
- Increase Conversions with Performance Planner
