In this course, you will :
- Convert your marketing goals into measurable actions.
- Set up tracking to track sales, app downloads/installs, and/or leads.
- Learn how to analyse and act on insights from conversion tracking data.
- Choose the best attribution model for your business objectives.
1. Achieve your goals
- Turn Business Objectives into Marketing Goals
- Assign Value to What's Being Measured
- Evaluate Results and Take Action
2. Measure what matters
- Get Acquainted with Conversion Tracking
- Set up Conversion Tracking to Meet Your Goals
- Analyze and Optimize with Conversion Data
3. Expand your strategy
- Get to know Google My Business
- Why They Love Google Marketing Platform