Google Ads - Measurement Certification

Description

In this course, you will :

• Convert your marketing goals into measurable actions.
• Set up tracking to track sales, app downloads/installs, and/or leads.
• Learn how to analyse and act on insights from conversion tracking data.
• Choose the best attribution model for your business objectives.

Syllabus :

1. Achieve your goals

• Turn Business Objectives into Marketing Goals
• Assign Value to What's Being Measured
• Evaluate Results and Take Action

 

2. Measure what matters

• Get Acquainted with Conversion Tracking
• Set up Conversion Tracking to Meet Your Goals
• Analyze and Optimize with Conversion Data

 

3. Expand your strategy

• Get to know Google My Business
• Why They Love Google Marketing Platform

Show more