Share Description
In this course you will
-
Describe what analytics is
-
Explain why analytics is important for business
-
Identify the different types of analytics including descriptive, diagnostic and prescriptive
-
Describe the various web analytics processes and metrics used to measure online success
-
Describe the segmentation process and explain why it is a useful analytical technique
-
Identify the challenges faced by businesses in getting the right data
-
Describe what Google Analytics is and explain why it is a useful tool
