E-Commerce Fundamentals: Launching an Online Store from Scratch

Description

In this course, you will learn:

• Begin by understanding the fundamentals of e-commerce, selecting your target audience, developing, and constructing your online store utilizing a customized plan that can help your business achieve its full potential.
• Create a company strategy, identify your brand's distinct selling characteristics, and research market worth. Learn how to identify your core consumer profiles so that your marketing and content may be more targeted.
• Learn about the many types of advertising and marketing channels and which ones are appropriate for your consumer profiles. Finally, consider how you can monitor your online performance by monitoring key indicators and making any adjustments.

Syllabus:

1. Introduction

   • Introduction

   • Influences

   • What Will We Do in This Course?
      

2. Preparation

   • The Basics of eCommerce

   • Ecommerce Trends

   • Ecommerce Platforms
      

3. Research

   • Identify Your Business

   • Identify Your Niche

   • Competitive Analysis
      

4. Planning

   • First Steps: Setting up Your Account and Design Plan

   • Content Plan

   • Product Plan

   • Marketing and Advertising

   • Follow up with Your Business: Reporting and Analysing Performance
      

5. Final Project

   • E-Commerce Fundamentals: Launching an Online Store from Scratch