Basics of Digital Marketing

Description

The course familiarize students with an understanding of how the digital media works and develop the critical insights necessary to succeed in e-commerce and digital and social media marketing.

Enrich learner with the essential principles and practices of marketing in the digital economy by making this course, an indispensable part of their knowledge base.

Companies that were non-existent a few short years ago, including Facebook, Whatsapp, LinkedIn, and Youtube, have dramatically changed how we interact, communicate and get from point A to B. Even Amazon and Google are relatively “young” by any measure.