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In this course, you will :
- helps you keep up with this fast-paced field by covering what you need to know to help your business cut through the noise, engage potential customers, and adapt to the times.
- how to define your value proposition, identify your target market, and set goals and key performance indicators
- covers how customers evaluate a brand's entire online presence, as well as how to choose a marketing channel, optimise your website, and use SEO, paid advertising, and social media to help your target audience find you.
- Learn how to create an email marketing strategy, get started with video marketing, and create simple marketing reports to help you track your progress.
Syllabus :
1. The Digital Marketing Framework
- The building blocks of digital marketing
- The marketing funnel
- The buyer journey
- Creating a buyer journey map
2. Digital Marketing First Steps
- Developing a marketing strategy
- Defining your value proposition
- Identifying your target market
- Creating your persona
- Establishing goals
- Developing your KPIs
- Drafting a one-page marketing plan
3. Digital Marketing Key Concepts
- Digital marketing is persuasive
- Digital marketing is data driven
- How online analytics work
- Capturing key insights
- Connecting with your customer
4. Digital Marketing Hub and Spokes
- Understanding your online presence
- Deciding on a marketing channel
- The power of messaging
- Creating lean messaging
- How to prioritize in marketing
5. Digital Marketing with Your Website
- Optimizing your website
- Investing in copywriting
- Building landing pages that convert
6. Digital Marketing with SEO
- What is SEO?
- Essential SEO techniques
- Evaluating local SEO
7. Digital Marketing with Paid Channels
- Introduction to paid advertising
- Identifying the value of a customer
- Deciding when to pay to advertise
- Budgeting for paid marketing
- Creating your first paid campaign
8. Digital Marketing with Social Media
- The value of social media marketing
- Getting started with social media
- Deciding on a platform
- Building and leveraging followers
9. Digital Marketing with Email
- The power of email marketing
- Developing an email marketing plan
- Dealing with email fatigue
- Measuring the success of email
- Tools to launch successful campaigns
10. Digital Marketing with Video
- The impact of video marketing
- Getting started with video marketing
11 Analytics Skills
- Deciding what to track
- Generating reports
- Campaign tagging
12. Additional Marketing Channels
- Digital marketing: Influencer marketing
- Digital marketing: Automation
13. Trends to Watch
- Trends to watch: Interactivity
- Trends to watch: Chatbots
- Trends to watch: Artificial intelligence
