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In this course, you will :
- Improve your digital marketing knowledge and abilities.
- Discover the fundamentals of the digital marketing mix.
- Investigate the marketing channels required for digital campaigns.
- Learn how to plan and carry out an effective marketing campaign.
- Explain the full scope of a modern digital marketer's activities.
- Conduct market research to develop marketing resources to support a digital campaign.
- Describe the key components of a highly effective marketing campaign, as well as how to design, execute, and optimise one.
- Analyze various critical digital channels and develop tactics to support business objectives.
- Explain the key components of today's digital marketing mix and how they help a product achieve its business objectives.
Syllabus :
- Market and customer understanding
- Digital Marketing Mix
- Critical digital channels
- Campaign Performance
