Creative Packaging Design

Description

In this course, you will learn:

• Before looking at some examples, learn what packaging design is and what to consider when designing a packaging concept.
• Learn how to read and analyse a brief in order to emphasise the brand's and product's most significant qualities and needs.
• Find sources of inspiration and decide on the project's artistic direction.
• Then, before refining and strengthening your notion, examine what factors to consider while selecting the ideal idea.
• Create a mood board to obtain the look and feel of your brand once you have a solid concept.
• Create a paper prototype by designing your dieline in Adobe Illustrator, printing it, and cutting it. This will assist you in deciding on your materials and printing method.
• After that, start working on the visual aspects of your packages. Marion will create hand-drawn illustrations that will be digitised later.
• Learn how to cut and assemble the pack once the pattern has been printed.
   

Syllabus:

1.  Introduction

   • About Me

   • Influences

   • What Will We Do in This Course
      

2.  Design

   • Understanding and Analysing a Brief

   • Brainstorming, Finding Creative Concepts

   • Refining the Concept
      

3. Visual Conceptualization

   • Moodboarding

   • Creating the Dieline and Prototype 1

   • Creating the Dieline and Prototype 2

   • Choosing Materials
      

4.  Design the Packaging

   • Designing the Brand Assets

   • Designing the Elements for Each Product 1

   • Designing the Elements for Each Product 2

   • Designing the Packaging 1

   • Designing the Packaging 2

   • Refining the Packaging
      

5. Putting It All Together

   • Preparing a Final Artwork for Print

   • Cut and Fold the Printed Packaging and Put It Together
      

6. Final Project

   • Creative Packaging Design