Creative Direction for Social Media Campaigns

Description

In this course, you will :

• Learn about the basics of social media advertising and what it entails.
• uses case studies from popular brands to explain what makes a good advertising campaign and the importance of social media for communication.
• Discover Rebecca's creative process for coming up with big ideas for campaigns, from analysing a brief to researching the brand.
• Learn how to generate ideas with these in mind before settling on a final concept and simplifying it for communication with your client.
• Finally, learn how to work with influencers as part of a social campaign, from selecting the right person to creating a clear and engaging brief for them to follow.

Syllabus :

1. The Basics

• Social Media Advertising
• The Secrets for a Good Advertising Campaign
• What Makes Social So Interesting?

 

2. How to Get To the Big Idea

• Picking the Brief Apart
• Research
• The Big Idea
• Writing Up Your Idea
• The Final Campaign

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