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In this course, you will learn :
- Social media basics
- The right social media sites for you
- Setting your goals for social media
- Getting on social media
- Your long-term social media plan
- Advertising on social media
- Measuring success in social media
- Avoiding social media pitfalls
- The rise of online video
- How video fits into your online strategy
- Creating video content within your budget
- Sharing and promoting your videos
- Advertising on video sharing sites
- Measuring video performance
- Intro to content marketing
- Get to know your online customers
- Choosing the right format for your content
- Writing for online audiences
- Help your content be seen
- Measuring your success in content marketing
