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In this course, you will :
- Shows her method for crafting inventive advertising tactics that cut through the clutter.
- Learn how to turn briefs into inventive, well-executed campaigns while also developing your personal style and constructing a presentation deck.
Syllabus :
1. The Creative Strategy
- Creativity Is Personal
- What Is Creative Strategy?
- Gaining Perspective
2. Focusing on the What
- Finding an Insight
- Finding a Tension
- Putting It All Together
3. Thinking About the How
- Defining a Tone of Voice
- Defining the Creative Strategy
- Practical Advice for the Creative Process
