Content Marketing: Blogging for Business Online Class

Description

In this course, you will :

• covers all aspects of the process, including design and development considerations, editorial guidelines, writing and optimising your posts for SEO, social media promotion, and establishing metrics that link to business outcomes.

Syllabus :

1. Blogging Evolved

• What blogging means today
• Your business as a publisher
• Developing your blog idea
• Blogging and your business goals

 

2. Blog Content Strategy

• Selecting and designing your blog
• Choosing your editor and team
• Establishing editorial guidelines
• Setting up your workflow and approvals process

 

3. Bringing Your Blog to Life

• Organizing your content
• Writing and optimizing your posts
• What to include in your multimedia mix
• The online news hub

 

4. Marketing and Promotion

• Curation, guest blogging, and syndication
• Marketing and promoting your blog
• Measuring success and adapting

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