In this course, you will learn:
- How to choose a blogging platform and design your first blog.
- How to promote your blog and measure the impact of your marketing efforts.
- How to connect with customers and market your business online with great blog content.
- Why a business blog?
1. Blogging Evolved
- What blogging means today
- Your business as a publisher
- Developing your blog idea
- Blogging and your business goals
2. Blog Content Strategy
- Selecting and designing your blog
- Choosing your editor and team
- Establishing editorial guidelines
- Setting up your workflow and approvals process
3. Bringing Your Blog to Life
- Organizing your content
- Writing and optimizing your posts
- What to include in your multimedia mix
- The online news hub
4. Marketing and Promotion
- Curation, guest blogging, and syndication
- Marketing and promoting your blog
- Measuring success and adapting