Content Marketing: Blogs

Description

In this course, you will learn:

• How to choose a blogging platform and design your first blog.
• How to promote your blog and measure the impact of your marketing efforts.
• How to connect with customers and market your business online with great blog content.

Syllabus:

• Introduction
• Why a business blog?
   

1. Blogging Evolved

• What blogging means today
• Your business as a publisher
• Developing your blog idea
• Blogging and your business goals
   

2. Blog Content Strategy

• Selecting and designing your blog
• Choosing your editor and team
• Establishing editorial guidelines
• Setting up your workflow and approvals process
   

3. Bringing Your Blog to Life

• Organizing your content
• Writing and optimizing your posts
• What to include in your multimedia mix
• The online news hub
   

4. Marketing and Promotion

• Curation, guest blogging, and syndication
• Marketing and promoting your blog
• Measuring success and adapting
• Conclusion

Show more