Basic sales concepts - techniques to develop your business

Description

In this course, you will learn :

• A few fundamental sales concepts.
• Techniques for persuading your prospects.
• Customer retention and satisfaction in sales.
• Pipelines versus funnels.

Syllabus :

1. Introduction

• A little bit about me
• 60 sales terms
• BANT Framework
• The sales funnel
• 4 steps to succesful prospecting
• A glimpse on the customer journey
• The soft salesman or the hard seller
• The funnel or the pipeline in the sales process
• To hunt or to farm? That is the question.
• MQL vs SQL