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This course is all about bringing your brand up to the mark. This comprehensive guide teaches you what great branding work is and how you can hold your audience’s interest with the most engagement. It describes many techniques to hold your brand position strong in the market. You will come across a few common mistakes that startups often make before and after launching their brands. This master guide also covers concepts such as creating compelling stories, creating brand messages and identifying your target audience.
Topics Covered:
- Introduction To Branding: Get introduced to the concept of branding and learn the anatomy of a strategic brand.
- Branding Vs Marketing: Compare the concepts of branding and marketing and understand why they are different from each other.
- Brand Strategy: Know the story of branding and understand the role of strategy in branding.
- Brand Purpose: Learn what the purpose of your brand is and know how to develop your brand’s purpose.
- Brand Vision: Develop your brand’s vision statement along with some core values that define your brand.
- Brand Mission: See how you can develop a mission statement for your brand and write core values that support the mission.
- Competitors: Learn how to identify competitors in the market and come across ways to know your competitors and their brand position.
- Positioning: Understand what brand positioning means and learn how to develop a successful positioning strategy for your brand.
Who Will Benefit?
- Startup Founders: All individuals who are the founders of their startup business and want to learn how to position their new brand in the market.
- Students Of Branding And Marketing Field: Students who are studying branding and marketing and want to understand the concepts of brand vision, mission and personality.
- Entrepreneurs: Business owners who want to learn how to identify their competitors and come up with successful branding strategies.
- Employees Of The Marketing Team: Professionals working in the marketing team who want to learn how to improve the audience connection and engagement.
Why Choose This Course?
This course is all about diving deep into the process of strategic thinking for your brand and gives you a few practical techniques to improve your brand’s position in the market. This course is designed for beginners in the field of branding and marketing and established brand owners as well. It benefits you by helping you build an emotional connection and positioning your brand strategically in the market. You will also have different ways to avoid mistakes, especially with the startups and later help you fix the ad campaigns which have already failed.
