In this course, you will :
- learn the fundamentals of pandas, such as importing datasets, exploratory analysis, and basic plotting.
- Discover common marketing metrics and how to compute them with pandas. You will also practise user segmentation and visualise your results.
- Create functions to automate common marketing analysis and figure out why certain marketing channels had lower-than-usual conversion rates in late January.
- Analyze an A/B test and discover the importance of segmentation when interpreting test results.
- Exploratory Analysis & Summary Statistics
- Conversion Attribution
- Personalization A/B Test