In this course, you will :
- Discover how AI-powered applications can improve the customer journey and extend the customer lifecycle.
- Discover how AI-powered data can help you analyse consumer habits and maximise their potential for marketing to the right people.
- Learn about fraud, credit risks, and how AI applications can help you combat the ever-changing landscape of consumer data protection.
- Learn how to improve your fraud detection methods by utilising supervised and unsupervised machine learning.
- By the end of this course, you will have a solid understanding of the role AI and Machine Learning play in consumer habits, as well as how we can interact with and analyse data to increase deep learning potential for your business.
- Module 1 – AI and the Customer Journey
- Module 2 – Personalization
- Module 3 – Finance
- Module 4 –Additional AI Applications in Finance