In this course, you will :
- Discover the basics of A/B testing, such as hypothesis testing, experimental design, and confounding variables.
- You'll also learn about sequential analysis and multivariate testing, which are more advanced topics.
- Discuss how to plan follow-up experiments.
- Stopping rules, sequential analysis, and multivariate analysis are all introduced.
- Mini case study in A/B Testing
- Experimental Design in A/B Testing
- Statistical Analyses in A/B Testing