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In this course, you will learn :
- To optimise your videos, find and research keyword ideas.
- Collect keyword ideas using free and powerful tools.
- Improve video metadata.
- Improve video titles, descriptions, thumbnails, and tags.
- Closed captions/subtitles can be added to your videos.
- Increase engagement and authority.
Syllabus :
1. Starting with YouTube SEO: Keyword Research
- Keyword Research for YouTube
- Using top Google Chrome extensions to find keywords
- Using Rank Tracker & Google Trends to collect and analyze keywords
2. Optimizing meta data to rank your YouTube videos
- Introduction to YouTube video meta data
- Learn how to optimize video titles
- YouTube video thumbnails: best practices to know
- Learn how to optimize video descriptions
- Learn how to optimize tags
- Adding subtitles and timestamps
3. Improving audience retention and engagement
- How to improve audience retention and watch time
- How to provoke engagement on YouTube
- Sharing the video across multiple channels
- How to build authority
- How to monitor your video performance
