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This course will look at how leaders can create and communicate a compelling vision, as well as how they can create meaning and make work more meaningful. You will investigate the role of the brain and the body in meaning processing and how this can motivate your employees to support you and your vision. This course will also teach you how to create meaningful brand identity and the role it can play in clarifying and reinforcing your leadership vision within your organisation, with partners, and with customers. You'll notice that meaning pervades almost every aspect of management. Finally, you will gain a better understanding of how social and cultural factors influence what you can achieve as well as your limitations when seeking to create meaning.
Syllabus :
1. Meaning and making meaning
- Meaningful work
- Work design and meaning
- Meaninglessness
- Meaning through fit
- Habit corner
2. Leadership and meaning making
- Framing
- Symbolic representation
- Rhetorical crafting
- Creating meaning through social identity
3. Brain, body and storytelling in meaning making
- The neuroscience of meaning making
- Creating meaning through voice and breath
- Creating meaning through body language & posture
- Creating meaning through stories
4. Branding as meaning making
- Don’t be liked, be loved!
- Be visionary
- Be meaningful: Craft brand personality
5. Building brands
- Creating meaning through brand elements
- Brand logos and symbols
- Measuring and monitoring brand based meaning making
6. Meaning in social context
- Managing meaning in a wider context: Alienation and work in capitalist society
- A religious 'spirit of capitalism
- A 'new spirit of capitalism
