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Certification Course

Understanding the average Facebook User

After completing this guided project, you will be able to better understand and reach your Facebook target audience, whether you are launching a new brand or optimising the social media strategy for an existing brand.

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In this course, you will learn :

Design a Buyer Persona and create a PDF Document.
Use Facebook Insights to discover interests of the average Facebook User.
This project's goal is to get to know and understand the average Facebook user. It will be possible to create a promising marketing strategy and reach your target audience on Facebook if you achieve this goal.
The goal of social media marketing is to find innovative ways to attract users' attention to its products and services, often on a limited marketing budget.

Syllabus :