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What factors contribute to the success of an arts and cultural organisation? This course, led by DeVos Institute Chairman Michael M. Kaiser and President Brett Egan, will introduce you to the Cycle, a management theory that supports thriving arts and cultural organisations. The DeVos Institute developed the Cycle as a simple but powerful tool to assist managers in their efforts to respond to an increasingly complex environment and propel their institutions to excellence, based on our work with managers from over 80 countries around the world.
The Cycle explains how great art and strong marketing can create a family of supporters who help the organisation generate the revenue needed to support even more great art the following year. The Cycle has been used in performing and presenting organisations, museums, arts schools, and other nonprofit endeavours such as service organisations, historical societies, public libraries, university programmes, advocacy organisations, botanical gardens, and zoos, according to the Institute.
Syllabus :
1. Introduction to the Cycle
- Watch: Welcome to the Course!
- Watch: Introduction to the Cycle Part 1 - Two Challenges Facing the Arts
- Watch: Introduction to the Cycle Part 2 - What makes a healthy organization?
- Watch: Introduction to the Cycle Part 3 - Example from the Alvin Ailey American Dance Theater
- Watch: Introduction to the Cycle Part 4 - Family and Conclusion
- Watch: Frequently Asked Questions: The Cycle
- Watch: Case Study: Introduction to the Cycle with Dance Place (Washington, DC)
- Watch: Case Study: Introduction to the Cycle: MACLA/Movimiento de Arte y Cultura Latino Americana (San Jose, California)
- Watch: Case Study: Introduction to the Cycle at Pregones (New York, New York)
- Watch: Case Study: Introduction to the Cycle with Mexican Center for Music and Sonic Arts (Morelia, Mexico)
- Watch: Case Study: Introduction to the Cycle with Anna Lindh Foundation (Alexandria, Egypt)
- Watch: Case Study: Introduction to the Cycle with the Estonian Philharmonic Chamber Choir (Tallinn, Estonia)
- Watch: Case Study: Introduction to the Cycle with AS220 (Providence, Rhode Island)
- Watch: Review of The Cycle and Preparing for Next Week
2. Long-Term Artistic Planning
- Watch: Introduction to Long-Term Artistic Planning
- Watch: Benefits of Long-Term Artistic Planning
- Watch: Implementing Long-Term Artistic Planning
- Watch: Frequently Asked Questions: Long-Term Artistic Planning
- Watch: Case Study: Long-Term Artistic Planning at Dance Place (Washington, DC)
- Watch: Case Study: Long-Term Artistic Planning at Penumbra Theatre (Saint Paul, Minnesota, USA)
- Watch: Case Study: Long-Term Artistic Planning at Cornerstone Theater Company (Los Angeles, California)
- Watch: Case Study: Long-Term Artistic Planning at Is Sanat Concert Hall (Istanbul, Turkey)
- Watch: Case Study: Long-Term Artistic Planning at Lush Productions (Karachi, Pakistan)
- Watch: Review of Long-Term Artistic Planning and Preparing for Next Week
3. Institutional Marketing
- Watch: Introduction to Institutional Marketing Part 1
- Watch: Introduction to Institutional Marketing Part 2
- Watch: Introduction to Institutional Marketing Part 3
- Watch: Introduction to Institutional Marketing Part 4
- Watch: Frequently Asked Questions: Institutional Marketing
- Watch: Case Study: Institutional Marketing at Dance Place (Washington, DC)
- Watch: Case Study: Institutional Marketing at Nickelodeon (Columbia, South Carolina, United States)
- Watch: Review of Institutional Marketing and Preparing for Next Week
4. Programmatic Marketing
- Watch: Programmatic Marketing Part 1: What are We Selling?
- Watch: Programmatic Marketing Part 2: How Are We Selling It?
- Watch: Programmatic Marketing Part 3: To Whom Are We Selling?
- Watch: Programmatic Marketing Part 4: At What Price?
- Watch: Programmatic Marketing Part 5: With Which Media?
- Watch: Frequently Asked Questions: Programmatic Marketing
- Watch: Case Study: Programmatic Marketing at Suzanne Dellal Center (Tel Aviv, Israel)
- Watch: Case Study: Programmatic Marketing at Ciudad Cultural Konex (Buenos Aires, Argentina)
- Watch: Review of Programmatic Marketing and Preparing for Next Week
5. Family and Boards
- Watch: Introduction to Boards
- Watch: Board Projects
- Watch: Board Meetings
- Watch: Board Culture Change
- Watch: Frequently Asked Questions: The Family and Boards
- Watch: Case Study: Board Engagement at Dance Place (Washington, DC)
- Watch: Case Study: Board Engagement at MACLA (San Jose, California)
- Watch: Case Study: Family at Bronx Documentary Center (New York, NY)
- Watch: Case Study: Family at British Council (Belgrade, Serbia)
- Watch: Case Study: Family at AGORA Arts & Culture (Alexandria, Egypt)
- Watch: Review of Family and Boards and Preparing for Next Week
6. Fundraising and Course Summary
- Watch: Introduction to Fundraising
- Watch: Three Essential Fundraising Mechanisms
- Watch: Frequently Asked Questions: Fundraising
- Watch: Case Study: Fundraising at Dance Place (Washington, DC)
- Watch: Case Study: Fundraising at British Council (Lagos, Nigeria)
- Watch: Case Study: Fundraising at Compagnie Pal Frenak (Budapest, Hungary)
- Watch: Case Study: Fundraising at Center for Asian American Media (San Francisco, California)
- Watch: Review of Fundraising
- Watch: Course Conclusion
