Text Marketing Analytics

Description

In this course, you will :

• Learn about topic modelling, text classification, and network analysis.
• Discover how to apply topic modelling to large unstructured text datasets.
• Learn how to use network analysis to generate network graphs, network statistics, and qualitative insights.
• Explain text classification and associated terminology (e.g., supervised machine learning).

Syllabus :

• Supervised Text Classification for Marketing Analytics
• Unsupervised Text Classification for Marketing Analytics
• Network Analysis for Marketing Analytics