In this course, you will :
- Learn about topic modelling, text classification, and network analysis.
- Discover how to apply topic modelling to large unstructured text datasets.
- Learn how to use network analysis to generate network graphs, network statistics, and qualitative insights.
- Explain text classification and associated terminology (e.g., supervised machine learning).
- Supervised Text Classification for Marketing Analytics
- Unsupervised Text Classification for Marketing Analytics
- Network Analysis for Marketing Analytics