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In this course, you will :
- Learn which social media marketing trends are important right now and how to use them to increase engagement and sales at your company.
- This series focuses on the top trends to consider, such as the next evolution of influencer marketing, dynamic ads, social shopping, and how brands should advocate for relevant social causes.
- investigates augmented reality features on social media and trends on video platforms such as YouTube and TikTok.
- Each tip will assist you in understanding the most recent developments in social media and achieving more meaningful results from your marketing efforts.
Syllabus :
1. Format- and Feature-Related Social Media Trends
- Audio becomes more prevalent
- Using stories as low-budget, high-value content
- Live experiences go mainstream
- Dynamic ads gain momentum
- Incorporating music on social media
- AI advancements on social media
- Offering subscription-based content
- Creating original GIFs
- How augmented reality affects social media
- Inviting a new level of interaction
- QR codes are here to stay
- Advertising with existing organic content
- Engaging through mini apps
- Adding a social layer to product
- Social platform features: Duplication is the norm
2. Channel-Specific Trends in Social Media Marketing
- Why TikTok is here to stay
- Pinterest drives results for ecommerce brands
- Using YouTube to build deeper connections
- Embracing the growing set of Instagram features
- Revisiting niche networks
- Advertising on social media adjacent services
- Unbundling of Reddit into other services
- Experimenting with crypto social networks
3. Influencer Marketing Trends in Social Media
- Influencer marketing matures
- Featuring employees more prominently
- Repositioning products for influencer collaborations
- Pros and cons of influencer marketplaces
- Out-of-the-box sponsorships
- Tipping creators for more simplistic partnerships
- Creative uses of social media paywalls
4. Trending Engagement Strategies in Social Media
- Balancing a public and private strategy
- Cross-functional social media is a necessity
- Audience building with shows and series
- Launching reimagined social media contests
- The opportunity of localized social media marketing
- Integrating social media in other forms of advertising
- Reframing the narrative in your favor
- Partnerships thrive on social media
- More virtual events than ever
- Less polished and more authentic messaging
- Posting frequency declines
- Confidence through nostalgia
- Reconsidering shock value
- First-mover advantage
- Off-premise brand building
- Humanizing your messaging
- Build community with customer care
- Cultivating shared social experiences in the metaverse
- Revisiting thought leadership
- Reassessing social media metrics
5. Social Causes and Demographic Trends on Social Media
- Taking the lead on social causes
- Encouraging healthier social media usage
- Addressing systemic racism
- Counteracting misinformation on social media
- Navigating change and uncertainty
- Connecting with LGBTQ+ customers year-round
- Portraying women in ads accurately
- Gen Z impacts the industry
- Adapting to generational preferences
6. Social Media Ecommerce Trends
- Adoption of social shopping will increase
- Product discovery on social media
- China leads next ecommerce wave
- Product drops become the norm
7. Privacy, Safety, and Regulatory Trends in Social Media
- The impact of regulatory scrutiny
- Opportunities and challenges from cross-platform integration
- Increased brand safety measures
- Opportunities as third-party identifiers fade away
