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In this course, you will :
- Acquaint yourself with the fundamental concepts of SEO.
- Learn how to select the best keywords for your website (keyword research).
- Learn how to improve your website's visibility in search engine results (on page optimisation).
- Learn how to establish more authority in your niche than your competitors so that Google places you at the top of search results (Off Page Optimisation).
Syllabus :
1. Introduction to SEO
- The Goal of SEO
- 3 Steps To Get to The Top of Google
2. How To Do Keyword Research
- Install This Free Keyword Research Tool
- Use This Keyword Strategy
3. On Page Optimisation
- How to SEO Optimise Your Homepage
- How to SEO Optimise Any Blog Post
4. Off Page Optimisation (Link Building)
- How to Build Authority with Backlinks
- How to Protect Yourself From Black Hat SEO
- SEO for Local Businesses
