First, you will learn how to use split tests for your marketing campaigns and how many benefits they can provide. You will get familiar with the principles behind the process and will be able to apply these processes to your sales material. Let’s say you have an excellent title for your marketing campaign, but you are not sure whether it will target the right audience. You will learn how to make a variation of it and compare the success of both. After that, you will see the results and find out which one is better. Soon you will be able to create more titles like that and generate more views. This course will help you start making decisions based on data and user response, not your intuition.