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In this course, you will learn:
- Brush up on your SEO basics with this wonderful FREE course from everyone's favorite expert, Greg Gifford, which covers topics such as on-page signals, technical SEO, mobile SEO, and more.
Syllabus:
- Search engines and how they work
- Crawling, indexing, and ranking
- International SEO
- SERP Layout
- HTTPS
- Site speed
- Robots.txt and sitemaps
- URLs
- Duplicate content and rel='canonical'
- Structured Data
- Status Codes
- Inspecting your site for an audit
- Anchor text
- Bad links
- Link analysis
- Link building
- Keyword research
- Writing and optimizing content
- On-page elements
- Responsive websites
- Page speed, AMP, and PWAs
- User experience focus
- Other ranking signals
- Local links and citations
- Local content
- Other local factors
