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In this course, you will :
- Explain what the term "sales promotion" means.
- Explain the components of Sales Promotions Management.
- Discuss the product's role in sales promotion management.
- Determine the steps involved in Sales Promotion Planning.
Syllabus :
- Introduction-to-Sales-Promotion-Management
- Explain what is meant by Sales Promotion
- Describe the elements of Sales Promotions Management
- Discuss the role of Product in Sales Promotion Management
- Identify the steps of Sales Promotion Planning
- Explain the principles of Sales Promotion Management
- Recognise the ‘5Ws’ of Sales Promotion Events
- Identify the tools of Sales Promotion Management
- Describe the process of Sales Promotion Management
- Explain how to achieve the Right Sales Promotion Mix
- Explain the methods for Evaluation of Sales Promotion
