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In this course, you will learn:
- Being able to Manage Crisis Communications
- Know how to appear Confident on Camera
- Prepare Messages
- Speak in Sound Bites
- Handle tough questions
- Delivering bad news to customers
- Selling with stories
- Communicating to drive change
- Speaking under pressure
- Communicate well in crisis
Syllabus:
1. You Can Handle a Media Crisis and Come Out Ahead
- This Crisis Will Make You Stronger - Public Relations
- Creating Your Winning Message
- Please Introduce Yourself
- Let the Whole World Know - Distributing Your Message
- Instant Answers to Your Crisis Communication Questions
- Exciting New Update to this Course
- The Biggest Crisis Blunders to Avoid - Public Relations
- The Real Secret to Being Prepared for a Crisis: Practice on Video
- Time to Give TJ a Piece of Your Mind
- Final Public Relations Tips
2. Student Questions Answered Here for Public Relations: Media Crisis Communication
- How to Rehearse
- Practice Your Crisis Communication Homework Using the TJ Walker AI Clone
- How to nudge executives to prepare for crisis media interviews
- How does the spokesperson connect with human sentiment during a media crisis
- How to Avoid using Jargon During a Crisis Media Interview
- How would you handle a public health crisis (such as the pandemic)
- How do you communicate to an angry person / media in a situation of crisis
3. Housekeeping Matters
- Rehearse Your Crisis Communication Homework and Get Instant Feedback
- Who is TJ Walker?
- 7 Steps For Getting the Most Out of this Course
- Your Questions Will Be Answered Here
- Update - You Should Get on the TikTok App Now
- One Last Chance to Make This Course Better for Your Permanent Learning Library
