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In this course, you will learn :
- Tenets of a good strategy
- Using the elevator pitch framework
- Determining your target customers
- Determining the product differentiation
- Developing a product strategy
- Identifying key stakeholders
- Collecting and organizing input
- Maintaining and implementing your strategy
Syllabus :
1. Product Strategy Overview
- What is product strategy?
- Why strategy is important
- Tenets of a good strategy
- The elevator pitch framework
2. Filling in the Elevator Pitch Step by Step
- Determine your target customers
- Fill in customer need
- Choose the market category
- Fill in the key benefit
- Add competitors and alternatives
- Determine the product differentiation
3. How to Develop Product Strategy
- Make strategy work
- How to identify key stakeholders
- How to collect and organize input
- Build support for your strategy
4. You Have a Strategy, Now What?
- Maintain your strategy
- How to implement a strategy
