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Certification Course

MicroMasters® Program in Marketing in a Digital World

Develop in-demand marketing skills

What you will learn

To manage an online brand and to optimise paid, earned and owned digital media assets for maximum impact
To develop hands-on skills in proactive and reactive corporate reputation management based on global public relations best practice
To examine brand management decisions including the strategies and tactics to build and manage brand equity
To understand and apply the fundamentals of consumer and buyer psychology essential to the development of any effective marketing campaign
To apply marketing strategies of segmentation, targeting, positioning and differentiation within an online context