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In this course, you will learn :
- About the roles and business issues that a marketing analyst faces. Marketers will never run out of problems to analyse, from revenue impact to campaign insights.
- You'll also work with real-world data to perform critical marketing analysis, such as creating customer segments, market response models, and calculating customer lifetime value (LTV), among other things.
Syllabus :
- Marketing Levers and Questions
- Marketing Data Challenges
- Marketing Campaign Analysis
- Marketing ROI
