Learning Google Tag Manager Online Class

Description

In this course, you will :

• demonstrates to marketers how to use Google Tag Manager effectively.
• Learn how to work with accounts and containers effectively, how to use Google Analytics' built-in tags, how to work with control versions and user access, how to create custom variables and JavaScript, how to fire Google Analytics events using triggers, and much more.
• Discover time-saving best practises that will assist you in avoiding many common blunders.

Syllabus :

1. Work with Accounts and Containers

• How to configure permissions and security in Google Tag Manager
• Create an account and container
• Install your first container
• Install Google Tag Manager in WordPress

 

2. Using Built-in Tags

• Efficiency bonus: Google Analytics built-in tags
• CrazyEgg and other built-in tags

 

3. Work with Variables

• Understanding basic variables
• Utilize built-in variables
• Create custom variables
• Dynamic variables
• Incorporating custom JavaScript into GTM variables

 

4. Create Triggers

• Understanding triggers
• Fire Google Analytics events using triggers

 

5. Control Versioning

• Create versions and view publishing history
• Import and export configurations

 

6. Debug Your Tags

• Using Preview and Debug modes
• Using WASP to debug

 

7. Use Custom HTML Tags

• Understanding and using custom HTML tags
• Understanding and using custom Image tags
• Best practices for custom HTML tags

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