Introduction to Search Engine Optimization

Description

In this course, you will learn:

• Explore the ever-changing world of SEO: Learn why a career in SEO is enjoyable and how it can prepare you for long-term success in digital marketing. 
• Learn about important modifications to Google's algorithms and practical methods for monitoring traffic declines and avoiding fines.
• Increase site visibility: Learn how criteria including basic web vitals, EEAT, and rich results influence search rankings and user experience. 
• Create user-first SEO techniques. Understand the significance of developing user personas as a foundation for effective SEO research and content planning. 

Syllabus:

• Introduction to Google SEO
• Current SEO Best Practices
• SEO of Today, Tomorrow and Beyond
• Your Audience and Building Personas