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In this course, you will learn:
- Explore the ever-changing world of SEO: Learn why a career in SEO is enjoyable and how it can prepare you for long-term success in digital marketing.
- Learn about important modifications to Google's algorithms and practical methods for monitoring traffic declines and avoiding fines.
- Increase site visibility: Learn how criteria including basic web vitals, EEAT, and rich results influence search rankings and user experience.
- Create user-first SEO techniques. Understand the significance of developing user personas as a foundation for effective SEO research and content planning.
Syllabus:
- Introduction to Google SEO
- Current SEO Best Practices
- SEO of Today, Tomorrow and Beyond
- Your Audience and Building Personas
