This course is an introduction to the SEO basics. You will learn how it evolved and how to take advantage of it in 2018. You will also learn how to manage on-page and off-page SEO. SEO is one of the easiest ways to boost the traffic to your website. The good thing about the Search Engine Optimization is that the traffic is free. For comparison, the pay per click one can cost you a lot of money. Around 1-2 dollar cents per click to be more precise.