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Certification Course

Introduction to Marketing

Learn Introduction to Marketing from University of Pennsylvania. Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the 1 marketing department in the world, this course covers three core topics in ...

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In this course, you will :

Branding: brand equity is one of the key elements of keeping customers in a dynamic world in which new startups are emerging constantly.
Customer centricity: not synonymous with customer service, customer centricity starts with customer focus and need-gathering.
Go-to-market strategies: understand the drivers that influence customers and see how these are implemented prior to making an investment.