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In this course, you will learn:
- This course is a basic introduction that lays out the foundations of analytics in an easy-to-understand and engaging manner.
- Expert John David Ariansen explains why data is so powerful, what insights really matter, and how to use common analysis tools and techniques.
- By the end of the course, you should have the skills necessary to start collecting, tracking, and analyzing a variety of data, including sales, marketing, and psychographic metrics.
Syllabus:
- Introduction
- Empower your business through analytics
1. How Can Data Improve Your Business?
- What is the value of data?
- How can data drive my decisions?
- Data driven versus data informed
- Three types of analytics
2. Analytics Fundamentals
- Data governance
- Data tracking tools
- Effective data analysis
- Finding insights in data
- Statistics for analysts
- Data-informed decision-making
3. Data Source Map
- Data source map
- Internal versus external data sources
- Combining data sources
4. Managing Data
- Database management
- Data silos
- Data management tools
- Visualizing data
- Reporting infrastructure
5. The Value of Data Sources
- Sales data
- Marketing data
- Cost data
- Psychographic data
- External data
6. Tracking Data
- Key sales metrics
- Tools to track sales data
- Key marketing metrics
- Tools to track marketing data
- Key cost metrics to track
- Tools to track cost data
- Key psychographic metrics
- Tools to track psychographic data
