Description
In this course, you will learn :
- A simple introduction to the role of keywords in the online world.
- Complete explanation of what keywords are, how they are used, and how important they are.
- The numerous kinds of keywords and their various meanings
- A comprehensive case study that walks you through the Keyword Research process.
- Learn how to utilise two highly handy tools for keyword research.
- Be able to recognise keywords to avoid
- Methods for determining which keywords will best suit your needs the very best
- 5 Tips for Getting the Most Out of Your Keywords
- Best Keyword Usage Practises Things You Should Never Do With Keywords
- Additional learning and techniques to expand your knowledge
Syllabus :
1. Keywords Explained
- What Keywords actually are?
- How Keywords are used
- Keywords and Search Engines
- Types of Keywords
2. Learning To Do Keyword Research
- The classroom case study explained
- The tools you will be using
- The process of generating Seed Keywords
- Analyzing Seed Keyword results
- Tool 1 – Over the shoulder trainin
- Sorting Data into columns
3. Using Keywords To Maximum Effect
- 5 Tricks for making the most of your keywords
- Keyword Usage – Best Practices
- Things not to do with Keywords
- Further reading and Congratulations