Facebook Marketing Analytics

Description

In this course, you will learn :

• Collect, sort, evaluate, and visualize marketing data
• Summarize and analyze data using marketing analytics methods
• Design experiments and test hypotheses to evaluate advertising effectiveness
• Use Facebook Ads Manager to test ad effectiveness and evaluate the results

Syllabus :

• Marketing Analytics Foundation
• Introduction to Data Analytics
• Statistics for Marketing
• Data Analytics Methods for Marketing
• Marketing Analytics with Facebook
• Facebook Marketing Science Certification Exam