Share Description
In this course, you will learn :
- Collect, sort, evaluate, and visualize marketing data
- Summarize and analyze data using marketing analytics methods
- Design experiments and test hypotheses to evaluate advertising effectiveness
- Use Facebook Ads Manager to test ad effectiveness and evaluate the results
Syllabus :
- Marketing Analytics Foundation
- Introduction to Data Analytics
- Statistics for Marketing
- Data Analytics Methods for Marketing
- Marketing Analytics with Facebook
- Facebook Marketing Science Certification Exam
