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In this course, you will learn :
- Learn how to turn transactional emails and newsletters into targeted, revenue-generating emails that your customers actually want to read. Virginia O'Connor delves into all of the ways email can help you achieve your marketing goals.
- explains how to optimise every aspect of your email marketing strategy, from timing and tone to subject lines and personalization
- demonstrates how to monitor and adjust your strategy to achieve your objectives.
Syllabus :
1. Fit Email into Any Marketing Plan
- Support your customer journey
- Inform your customer personas
- Enhance your marketing calendar
- Identify and avoid common email marketing pitfalls
2. Identify All Types of Emails
- Welcome and onboarding emails
- Nurturing and transactional emails
- Email newsletters
- Reengaging emails
3. Optimize Everything
- Optimize email timing
- Enhance email subject lines
- Learn the science behind email images
- Master email personalization
- Enrich your email copy
- Develop powerful email calls to action
- Learn the importance of email footers
- Respond strategically to unsubscribes
4. Monitoring and Revising
- Monitor email audience data
- Renovate your email strategy
