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In this course, you will :
- Understand the purpose of email marketing.
- Remember the purpose of a segmentation strategy.
- Choose the best strategy for testing emails on mobile and desktop devices.
- Determine two metrics that can be used to determine the types of emails that people interact with.
Syllabus :
1. Overview
- Defining email marketing
- Considering the advantages
2. Basics
- Adding email to your marketing strategy
- Defining key elements of email marketing
3. Contacts and Lists
- Maintaining healthy email lists
- Segmenting your list
4. An Effective Email Strategy
- Creating a good strategy
- Creating powerful email marketing campaigns
- Choosing an email marketing theme
- Building a high-performing email
5. Success with Analytics
- Using metrics in email marketing
- Optimizing and testing your emails
