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In this course, you will learn:
- Discover personalization and automation strategies for successful email marketing.
- Create compelling email copy, content, and design to increase audience engagement and conversions.
- Analyze email stats and use A/B testing to make data-driven decisions.
Syllabus:
1. Understanding Email Marketing
- Learn how to create an effective email marketing plan as part of your inbound efforts.
2. Creating a Contact Management and Segmentation Strategy
- To deliver value to your contacts, you must first understand their needs. To expand your firm, you'll need a strategy that allows you to be as productive as possible. Learn how to develop a contact management and segmentation strategy that will enable you to send contextual content in emails and build conversations that people want to participate in. That is the power of integrating contact management and segmentation.
3. Sending the Right Email
- When you send the proper email, you increase your chances of converting leads into customers because you're sending a contextual message that allows you to provide genuine value to your audience. This will assist you in developing relationships, establishing trust, and consistently delighting your audience. In this session, you'll study the fundamental components of sending the correct email to the right person at the right time while adding the greatest value to your contacts.
4. Creating a High-Performing Email
- In this lesson, you'll hear from HubSpot's assistant postmaster about how to discover trends in your email deliverability metrics and what next measures to take based on them. You'll discover how your email deliverability strategy will continue to help you build trust with your contacts and establish long-term connections with them.
6. Outlining the Design of Your Marketing Emails
- Content and design are both critical components in delivering valuable emails to your contacts. A well-designed email will propel your content ahead, directing the contact who received it to the desired outcome. This session will teach you why design is vital for marketing emails and how to begin designing emails that will add value to your contacts.
7. Analyzing Your Marketing Emails
- Analysis is critical in everything you do as an inbound professional. Not only with email, but with every communication channel you use to establish trust. You are always analyzing and improving to ensure your continued growth. In this course, you'll learn why it's vital to analyze your email sends and how you may do so.
8. Testing Your Marketing Emails
- Before sending an email, you plan, prepare, and carefully craft the message. So, after all of that, will you run tests to update those emails? In this lesson you’ll learn why testing your marketing is an important piece of your overall email marketing strategy in addition to what types of tests you can run on your marketing emails and how to position those tests.
9. Developing Relationships With Lead Nurturing
- Lead nurturing is vital in inbound marketing because it allows you to deliver value to your leads and customers while also helping them grow with your company. In this course, you'll learn from industry professionals how to build relationships through lead nurturing. Learn the fundamentals of lead nurturing and how to use it in your organization.
