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In this course, you will :
- Increase engagement, sell more products, onboard new users, reactivate inactive users, and most importantly, build trust.
- From subject lines to email copy, learn the 12 essential components of a killer email.
- Utilize tried-and-true email templates in your email marketing.
- Understand why email marketing in the Digital Age (in 2016) differs from previous years and why you must embrace it.
- Get over 135 email examples based on where your customers are in your marketing cycle and when to use each one.
- Learn how to write emails for a variety of purposes, including promotions, transactions, onboarding, and more.
- Trust your customers, users, readers, and leads.
Syllabus :
- Introduction to the Course & Email Marketing
- Crafting the Perfect Email
- Onboarding Emails: Get them on board so you can effectively sell later
- Subscriber Emails: How to Keep Your Subscribers Happy with being on Your List
- Promotional Emails: How to Sell to Your List without actually 'Selling'
- Transactional Emails: Triggering Emails When Your Subscribers Interact With You
- Behavioural Emails: Automate Your Emails When Your Subscriber Act a Certain Way
