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In this course, you will learn :
- Introduction to digitisation of sales, service, and operations in retail banking, as well as a model for each area of business development.
- Strategy for Digitalization Use of digital tools for business growth as part of marketing and online business strategy
- Examples of digitization areas include: Sales are increasing. Cross-selling, customer loyalty (NPS, CSI), and a reduction in operational costs and risks
- An example of a digital investment evaluation. A real-world example of stakeholder management and investment prioritisation.
- Planning and evaluating investment profitability Overall approach to profitability calculation, use of Excel, and net profit calculation for retail banking products
- Consumer lending, mortgages, and retail are all being digitised.
- Project management and digital leadership abilities are required.
- Digital tools for B2B and B2C sales, as well as Customer Relationship Management CRM.
Syllabus :
1. Assesment of Investments to Retail Banking Digitisation
- Digitisation
- Digitisation of Retail Banking
- Profitability Drivers
- Assessment
- Growth of sales
- Growth of cross-sale
- Cost decrease
- Clients Loyalty increase
- Risks Decrease
