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Certification Course

Global Business Strategy

Learn how to capitalize on opportunities, and manage the challenges of the global marketplace, and leverage this dynamic environment for long-term value.

In this course, you will learn:

To perceive your company, consumers, product, and sector in a larger context, learn the foundations of the global marketplace.
Be able to recognize and respond to opportunities and dangers to your company and industry, both domestically and internationally.
Develop skills for safeguarding, leveraging, and extending market assets, resources, and capabilities.
Organize your business so that it can change its strategy over time.
Develop a global attitude in your company and strike a balance between local responsiveness and global integration.