In this course, you will :
- Understand the fundamentals of the global marketplace to see your organization, customers, product, and industry in a broader context.
- Be able to identify and address opportunities and threats to your firm and industry, both at home and abroad.
- Develop skills to protect, leverage and extend market assets, resources and capabilities.
- Organize your company to adapt its strategy over time.
- Cultivate a global mindset in your organization and balance local responsiveness with global integration.