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In this course, you will learn:
- Explore this course to learn the principles of digital marketing strategy, including discussions of various methods and frameworks.
- Introduce you to the course's major concepts, which include customer experience in the digital age, digital inbound and outbound marketing, leveraging social media and consumer data, and co-creation.
Syllabus:
- Fundamentals of Digital Marketing
- Customer Experience in Digital Marketing
- Outbound Digital marketing
- Inbound Digital Marketing
- Leveraging Social Media
- Customer Insights and Engagement
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