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In this project-based course*, you will apply the Business Model Canvas innovation tool to a personal or corporate challenge or opportunity. Customer Segments, Value Proposition, Channels, Customer Relationships, Key Resources, Key Activities, Key Partners, Revenue Streams, and Cost Structure are the nine key elements of a business model that you will learn to identify and communicate.
Your finished project will be a polished Business Model Canvas that outlines the business case for a new product or service to address the challenge or opportunity you've chosen. You will present your case in the form of a one-page document as well as a 10-minute video presentation.
Syllabus :
1. The Business Model Canvas: A Tool for Entrepreneurs and Innovators
- Program Introduction and Meet the Instructor
- Animated Video, Business Idea to Business Model
- Business Model Canvas Overview Presentation
2. The Customer Segments
- Animated Video, Visualizing the Model
- Customer Segments Presentation
3. The Value Propositions
- Animated Video, Prototyping
- Value Propositions Presentation
4. Channels and Customer Relationships
- Animated Video, Navigating the Environment
- Channels and Customer Relationships Presentation
5. Revenue Streams and Key Resources
- Animated Video, Proving It
- Revenue Streams and Key Resources Presentation
6. Key Activities and Key Partnerships
- Animated Video, Telling Your Story
- Key Activities and Key Partnerships Presentation
7. The Cost Structure
- Application Video, The Nespresso Business Model
- Cost Structure Presentation
8. Presenting the Business Model
- Telling Your Story Presentation
- Final Comments from Your Instructor
